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Video Marketing Ideas

The marketing strategies of most businesses aim at being recognized for the things that set them apart. To achieve this, brands are in a constant pursuit to strike a chord with their target group. With an average internet user watching over 100 minutes of video content every day, video is the best window for consumers to see a business.

In today’s world, when a business promotes themselves through video, they effectively convey the reasons why a potential customer must trust them. This gives the customer a clear picture of what to expect from a brand and strengthens the brand. With video contributing to one-third of all digital activity, over 30% of businesses plan to increase their promotional videos.

Thousands of hours of video content are generated every day. For a brand that intends to grow in the digital space, merely create videos will not be enough. Such brands need to strategize their videos and come up with innovative ideas for business growth.

As such, we’ll be discussing five marketing ideas below to help you gain clarity on how to leverage videos in your marketing story, and grow your venture.


Best Video Marketing Ideas

Every Second Is Precious

While video consumption on mobile devices sees a 100% increase every year, you need to understand the increased competition. The average internet viewer has a dwindling attention span, and you need to make every second of your video count. The first 10 seconds of the video are the most important in attracting the audience’s attention. Your aim should be at getting the audience to recognize the business. In this pursuit, you cannot afford any room for ambiguity.

Start by being clear about your message from the very beginning. For example, a video that intends to educate the audience will have a different tone as compared to one that is introducing a new product. To make a poignant first impression, you can use an intro maker such as InVideo to get your message across to the viewer.

The purpose of the first few seconds of the video should be to generate curiosity among the audience and have them hooked to your content. If you have brand colors or logos, we suggest that you incorporate that in your intros. Consistent intros for all your branded videos will help establish brand familiarity and win the trust of your viewers.

Establish Your Target Market

The latest video marketing statistics tell us that 64% of internet users admit to purchasing a product after watching promotional videos on social media. While such statistics are encouraging, to make the most of your campaigns you need to identify your target audience. When your video catches the attention of someone who is looking for similar products or services, they will be more receptive to your content.

Avoid generalizing your content and take a focused approach to target your videos. You can create customer personas to have a better picture of your audience’s expectations from your video. The more personal you are in your video-making approach, the higher are the chances of striking a chord with the audience.

Have Your Video Tell A Story

Humans are creative beings and enjoy stories. If you want your promotional videos to get viral, look for ways to tell a story. For example, you can create behind-the-scenes videos that offer the audience a glimpse of the life at your organization. By bringing the people behind your brand to the forefront, you illustrate a human face to the customer. This makes your brand more relatable, and potential customers will be likely to choose you.

If you can create a storyboard for your video, add relevant narration, voiceovers and subtitles in your video, you will effectively tell the story. That way, you will have an edge over the competition while promoting your business.

Related: Success Stories That Inspire

Leverage Video Testimonials

Statistics establish that brands that created more than 51 videos in a year saw a 46% higher growth in 2020. In the coming years, the figures are expected to rise, and brands that create regular and consistent content will have an advantage. In such a situation, testimonial videos are a welcome addition to your video posting schedule.

Testimonial videos are short clips where satisfied customers talk of their experience with your brand.  For a potential customer, words of affirmation from someone who has been in their shoes come off as more convincing than a brand promoting itself.

When a satisfied customer creates a testimonial or review video, they associate themselves with your brand. That way, they act as ambassadors of your brand in their respective circles, thus improving your brand reach. A look at the latest social media statistics also establishes that such video content stands higher chances of being shared.

Establish Your Expertise

Modern times are highly competitive, and most consumers do not want to settle for anything less than the best. In such a situation, video is a powerful tool for brands to establish their industry expertise. For example, if you are a brand that sells household cleaning products, you can come up with videos that share cleaning tips.

DIY hacks, how-to videos, and explainer videos are powerful tools to get your potential customers to frequent your brand page. If your videos can give real-life advice and show the results, people will start respecting you. Over time, consumers will relate your brand to industry expertise and respect you for your knowledge. This will boost your brand visibility and contribute to your digital growth story.

If your brand cannot afford to devote a lot of time to video making, you can leverage live videos to share your knowledge. These days most social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and others offer content creators the luxury of interacting with their followers in real-time. Although live videos account for only 12% of Facebook’s video posts, these get twice the engagement as compared to pre-recorded videos. Since these videos are filmed in real-time, they have an air of authenticity and make it easier for you to showcase your knowledge and expertise.

Related: Accelerate Your Business Growth

Final Thoughts

While video marketing presents a sea of opportunities, you need to understand that standing out in the crowd is important. If you want your videos to get you better business, you should be ready to walk the extra mile and plan the video strategy.

Try to include different types of video content in your strategy to maintain diversity. Ideally, you should plan the posting in a way that garners the maximum viewer response. As you look to leverage the power video to build an online presence, here’s hoping that you successfully portray the things that set your brand apart from the competition.

Till next time,


PS – If you enjoyed this article on video marketing ideas, then you’ll also enjoy this post on the top digital marketing tips.





Financial Tips for Entrepreneurs Who Are Cash-Strapped

If you’re searching for some truly helpful financial tips for entrepreneurs, then this post is for you. One of the most common challenges that aspiring entrepreneurs have is a lack of funds, so it’s very important to manage your money well.

To attain success through financial independence, one must learn how to let their money work for them by establishing a business or any other source of passive income.

This is something that people who strive to work for money will never understand. And for those who do are the ones who have adopted an entrepreneurial mindset.

However, one of the biggest and most common challenges that aspiring entrepreneurs have is the lack of funds. Even if they’re able to get started, chances are they cannot sustain growth due to the lack of effective money management.

The hard truth is that most entrepreneurs will fail repeatedly and lose money for around 6-12 months after starting, sometimes even longer. And in the entrepreneurial world, when the going gets tough, the tough get going.

Remember that failures are crucial stepping stones in business. Anyone can aspire to become an entrepreneur, but not everyone has the persistence needed to keep going and start leveraging mistakes to point them in the right direction.

Unfortunately, failures cost money. Without money, you simply cannot sustain your business even if you do have the drive to keep going.

With this being said, you need to start implementing money management strategies that will fuel your business on the road to success. And for those who often struggle financially to sustain their business, here are the top 7 tactics you can learn.


1. Have a Cash Cushion Ready

“Try to maintain at least a 3-month emergency fund that can help with unexpected expenses or those months that don’t do as well as you had planned in your projections,” says Marcus Roberts of Mirador Wealth Management.

Having a cash cushion and strictly following a budget is not only important for entrepreneurship. It is also crucial if you want to prevent your personal finances to suffer as you pursue your business.

A good strategy to secure your cash cushion is to have it deposited in a separate account which cannot be used for online transactions.

2. Use Free Apps as Much as Possible

The world of businesses – online or offline – have evolved past a point where a competitive advantage can be bought with money. In online marketing, there are a growing number of premium tools that can speed up company growth and automate time-consuming processes. This is why well-established firms have an easier time expanding and adapting than smaller startups, which are forced to compensate for the lack of funds by working a lot harder and investing more time.

As a small company, you should definitely avoid spending money on tools that are inessential to your business. Focus on the ROI and assess whether or not everything you invest on actually matters to the survival and growth of your company. Fortunately, a lot of paid automation tools have free or trial version alternatives, particularly with mobile apps.

And to make sure you stay wise with your investment decisions, always opt for free tools such as MailChimp (email marketing platform) and Brightbook (online accounting tool) first before purchasing their premium counterparts.

Additionally, you should focus more on motivating your employees (and yourself) to maximize productivity. One tip is to encourage them to work smarter rather than harder. You can do this with time management and focus-inducing apps such as Toggl (time management app) and Noisli (productivity app). The good news is; these productivity-boosting tools are free to use.

3. Seek Help from P2P Lenders

Not to be mistaken for crowdfunding – P2P lending is an investment practice of financing companies in exchange for an interest rate, whereas in crowdfunding, investors are promised either a reward or equity. Looking at the bigger picture, P2P lending is often seen as the less risky option.

p2p loans for entrepreneurs

“P2P lenders remain private companies funded by investors or institutions looking for returns from alternative fixed income investments,” says Shindy Cheng. “They mostly follow proprietary data models to determine loan approvals, and are competitive when compared to traditional bank financing and depending on credit risk.”

Today, there are several P2P lending platforms you can find online to finance your business needs. If you’re low on funds, consider looking for P2P investors first before trying new ventures in your business. This will help mitigate risks and speed up the growth of your business. To get started, you can find them in a wide variety P2P websites.

Here’s a short list of some of the best, according to

4. Refine your Sales Process

With the overreliance on automation and online selling platforms like Shopify, a lot of entrepreneurs, particularly those running online stores, overlook the importance of having a refined sales process.

You could be making sales and even manage to attain positive cash flow. But unless you have a solid, repeatable sales process and having a firm grasp on actual figures (earnings, receivables, etc.), it is nearly impossible to develop measurable and effective plans of action for the future of your company.

You must have a repeatable sales process, as well as a solid knowledge of your numbers. Do cash flow projections for the 12 months ahead, and then document the actual against the forecast figures.

5. Use Low Fee Business Checking Accounts

Every entrepreneur or small business is going to need a business checking account. Unfortunately, not all business checking accounts are cheap. In fact, some can be down right expensive.

Believe it or not, those bank fees do add up. So, as a cash-strapped entrepreneur, you can keep as much of your money as possible by paying attention to the fees your bank is charging you to use their business checking accounts.

6. Get a Business Credit Card

Another effective financial tip for entrepreneurs, especially cash-strapped entrepreneurs, is to apply for a business credit card. Not only will having one improve your credit, but it can help streamline a lot of your recurring expenses.

entrepreneur financial tip - get a business credit card

If you set up payments with third-party services that you use to run your business, you can automate some of your business expenses, and give yourself a buffer during those tight months when cashflow is lower than expected.

So, get yourself a credit card, use if for recurring expenses, but be sure stay away from accruing debt that you can’t pay back every month, as interest rates can start to eat into your profits.

7. “Keep it Simple, Silly”

Again, it is common for businesses to struggle during the first year. A dedicated entrepreneur is expected to invest a lot of time in the business. And from time to time, the entrepreneur may also need to shell money out of his own pocket to support the company’s expenses.

It’s is very rare that an entrepreneur will discover massive financial success early on. So, don’t complicate your efforts with high expectations for fast and high returns. Be sure you’re smart with your expenses, only spend money when you have to, and don’t throw all your chips in at once.

Being an entrepreneur takes guts. It takes a mentality to not work for a salary initially. Ensure you can see out that first 6-12 months with either no, or very little and essential living expenses.

Final Words

Here’s a quick recap to help your remember each step:

  1. Have a Cash Cushion Ready
  2. Use Free Apps As Much As Possible
  3. Use P2P Lenders If Necessary
  4. Refine Your Sales Process
  5. Use Low Fee Business Checking Accounts
  6. Leverage Low Fee Business Credit Cards
  7. Keep It Simple and Don’t Over Extend Yourself

Whether you’re trying to save up for a cash cushion or not, frugality is always a strong quality to have for money management. This means you have to consider absolutely anything that can save you money; from walking to work, preparing your own meals, skipping on overpriced coffee, spending weekends at home, and so on. These things can wait; but the heavy costs of supporting a business can’t.

Follow these money management tips, keep moving forward, and it will only be a matter of time before your venture gains some serious financial traction.

Till next time,


PS – If you found these financial tips for entrepreneurs helpful, then you may also enjoy these other useful resources for entrepreneurs:

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Personal Virtual Assistant For Entrepreneurs

The business world has evolved in so many ways in the past 10 years. With modern business becoming an ever-growing playing field spanning across the globe, entrepreneurs are realizing the urgent need for them to implement new strategies that can help them transform and enhance their brands in order to stay on top of their game.  And one of the best moves an entrepreneur can make these days to get ahead of the competition, is to seek the help of personal virtual assistants for their businesses.  What to know why? If yes, keep reading and we’ll tell you.

Are you a business entrepreneur looking for ways to improve your business? Then, hiring a virtual assistant should be on top of mind for you.  If you are a business entrepreneur who doesn’t have a virtual assistant on deck yet, consider this article your tell-tale sign. 

So, if you’ve ever considered getting a virtual assistant, but never taken a deep dive into all the benefits and reasons you should, then perhaps this article is the serendipitous occassion you’ve been waiting for to nudge you into action. 

With that being said, below are the top ten reasons why business entrepreneurs like you should get an assistant to help in your business today.  Take a look, the success of your venture could depend upon it.


personal virtual assistant

1. Helps You Manage Your Time

As a business entrepreneur, you always consider time as of the essence in making your business grow.  But sometimes the feeling of wanting to do so many things in such a limited number of time can provide you with unwelcome stress and headache.  To prevent this from happening, you would need all the help that you can get to manage your time as efficiently as possible.

With a personal virtual assistant, this wouldn’t be a problem.  Hiring for his services will make you have an extra hand in completing your tasks for the day.  Because of this, managing your time and getting on top of your work will not pose as much of a challenge to you.

2. Minimizes Operational Business Costs

One of the reasons why business entrepreneurs are hesitant in hiring a virtual assistantis that they think it will cost them much.  Fortunately, this is not the case.  It is quite the opposite.

Hiring a virtual assistant minimizes your business operation cost.  It, your business, will have a variety of needs.  And for this, you would need to hire someone adept in business operations and transactions.   Having a general virtual assistant on deck for the team is the answer.

A general virtual assistant gets the administrative tasks of the business done.  For example, he will look into answering your emails, setting up appointments with your clients, giving your clients the follow-up call, encoding important data, transcribing important documents, and many more.  To attend to these tasks, you wouldn’t need to hire people but a general virtual assistant. Imagine the money you can save up in not hiring multiple people to have all of these tasks done.  Because of these reasons and more, you might want to consider hiring a general virtual assistant for the team.

3. Helps You Get More Organized

It comes without a surprise that a busy business entrepreneur like yourself runs a tight daily schedule.  Attending to several concerns on a regular might be very time-consuming, not to mention very stressful.  To help you stay on track, you need to organize not just your thoughts but your schedule in order not to run the risk of forgetting something important.

For this, hiring a dedicated virtual assistant will be helpful.  A dedicated personal virtual assistant will take care of keeping you organized.  You can ask her to make your to-do list, manage your business calendar, keep your files updated and systematized, remind you of important tasks now and then and give you updates from time to time.

4. Reduces Workload

Hiring a virtual assistant significantly reduces your workload.

As a business manager, you will face a variety of tasks daily.  Because you will need to focus on them one by one, you might end up tiring yourself and not getting enough tasks done.

With a virtual assistant around, you will get help from accomplishing your tasks on a regular.  You will get help in managing your emails, researching on certain topics, creating basic reports, and even preparing your slideshows for a business meeting.  Because of this, you will notice that your workload is significantly reduced.

Reducing your workload is helpful not only to save you from a lot of stress at work but also to help you become more productive during your working hours.

5. Lets You Focus on Bigger Tasks

Having a virtual assistant in the team will do you a lot of wonders.  One of the positive contributions that it will bring to you and your company is that it will allow you to focus on the more important aspect of making the business grow.

As we have mentioned before, time is a precious resource for a business entrepreneur like you.  Because of this, you would want to spend your time as effectively and productively as possible.

With a virtual assistant around, you wouldn’t have to spend the first few minutes of your business hours, answering your emails or getting on the phone to set-up a meeting with an important client.  Your virtual assistant will do these tasks for you.

Because your administrative tasks will be out of the way, it will allow you to have more time to focus on the bigger tasks for the company.  You can now take your time, thus become more relaxed and creative in coming up with business plans and strategies that will positively contribute to your business in the future.

6. Enhances Customer Service

A virtual assistant will enhance your customer service and consequently improve your customer satisfaction.

With a virtual assistant on deck, your company will provide better support and assistance to your customers.  By having her on the team, you will have someone to address your customers’ pressing needs timely.  As a result, your customers will be assured of the fact that whenever they need assistance in availing your service, you are not far from reach.  Your customers can give you a call, send you an email, or message you via your platform.  And they will be guaranteed to get an answer.

Because of this, your customers will feel that their concerns are not taken for granted.  Getting a timely response from you develops your rapport with them and thus will help you gain their loyalty and engagement.

7. Can Stabilize Your Businesses Weak Points

Can your company use some help in marketing your services? Then, think of hiring a virtual assistant to help you with this.

Digital marketing has been one of the most effective tools that modern companies nowadays use to their advantage.  It involves a wide range of areas that your virtual assistant can help you with.

For one, your virtual assistant can help you with your email marketing strategy by sending the company’s regular newsletter via emails to your target audience.  A talented virtual assistant knows perfect email management software to schedule your emails and do this task efficiently.

Another area where you can use the help of a virtual assistant is in content marketing.  Content marketing has been the name of the game for companies who try to up their brand image.  To develop the content marketing game of your company, you can ask the help of your virtual assistant to write blog posts for your company or other content generating tasks that will help you attract your audience into availing your service.

Aside from helping you improve your marketing strategies, there are several ways where a virtual assistant can assist you in stabilizing your company’s weaker points.  There are a lot of talented virtual assistants at bay waiting to help you with your needs.  And what you would only need to do is to avail of their quality service.

8. Can Increase Productivity

Some of the start-up companies of today encourage their employees to multitask.  With this, they assign additional tasks to their employees that are unrelated to their function in the company.  For example, aside from having an employee as a staff in the recruitment team, these companies would also make him write regular content for the company’s blogs.  They would reason that by doing this, they can cut their operating costs and thus generate more profit for the company.

Though we don’t want to burst their bubble, the practice of multitasking may not only lead to their employees’ burn out but also it may hurt their productivity.  We are here to tell you that you don’t have to follow suit.  Instead, allow your staff to focus on a specialized task and let them become productive and efficient with it.  Thus, if there are tasks that call for the company’s immediate attention, we recommend that you outsource them to a virtual assistantBy doing this, you give your team the time that they need to concentrate on their work, put in the right level of energy into it, and thus motivate them to do their best and contribute positively to the company.

9. Increase Your Brand’s Online Presence

With the advent of technology, the modern world has provided business entrepreneurs like yourself a different playing field in business.

Because most of the people nowadays are online, companies have made a continuing effort to build their brand and create a positive not to mention sweeping online presence.  And this, you can also use to help your own business grow.

One of the most effective techniques to develop your online presence is by creating social media accounts.  To maintain your different social media platforms, you can hire a virtual assistant to manage them for you.  Your virtual assistant can help you create relatable posts that they can publish in your business platforms online.  You can also ask her to comment on these posts to increase traffic to your site.

With the help of a talented virtual assistant, you can have a business profile that will stand out from the rest.  In no time, you will be able to build an awesome online presence that will translate to positive results for the company in the long run.

10. Allows You Time to Relax

Having the time to relax is leisure that a business entrepreneur like you should not deprive yourself of.  With a virtual assistant around, you can have some time for yourself to relax and unwind, even for a while.

Taking the time to relax may not have to be a grand scheme at all.  Because a virtual assistant significantly reduces your workload, you can have the time for other things that you have in mind.  For instance, you can call on a loved one and check on them while you’re at work.  Or you can have the time to talk with your team and bond with them from time to time.

Some of you may consider these things petty, but these are the little things that will help you reduce and manage your stress levels at work.  Maintaining a work-life balance is key to making your business grow, and your virtual assistant can help you achieve the balance that you need.

Main Takeaways

These are the top ten reasons why a business entrepreneur like you needs a personal virtual assistant in the company. Here they are again as a quick recap:

  • Helps You Manage Your Time
  • Minimizes Operational Costs
  • Helps You Get More Organized
  • Reduces Workload
  • Lets You Focus On Bigger Tasks
  • Enhances Customer Service
  • Stabilizes Your Businesses Weak Points
  • Increases Productivity
  • Can Be Leveraged to Improve Brand Awareness
  • Allows You Time To Relax

You and your company may use some help in different areas according to your needs.  These tasks may include email management, setting up or booking appointments, file management, researching on varied topics, transcription, taking down notes or minutes of the meeting, creating reports and PowerPoint presentations, managing your social media platforms, generating content for your blogs, and many more. 

Hiring the services of a virtual assistant who is skilled to help you in these tasks wouldn’t hurt.

With these advantages and so much more, we can’t see a reason why you shouldn’t welcome a personal virtual assistant to your team.

Till next time,


PS – Some virtual assistants are better than others, and as you’ll soon see, or probably already know, you may need to motivate some of them. If you ever run in to this problem, here’s a great resources to help you keep your virtual assistants motivated.

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best books for aspiring entrepreneurs

Entrepreneurship is not for the faint of heart. You don’t need lots of money, status, or influence to make it as an entrepreneur, but you will need ideas, vision, determination, and a relentless willingness to execute.

Everyday a new entrepreneur gives their dreams a shot, and equally, every day another entrepreneur decides to call it quits and close up shop.

Considering this fact, we decided to create a post for all aspiring entrepreneurs who are looking for a few keys to help them get their enterprise started with the right mindset and on the best footing. The hope is that these resources will encourage many to get started on their dream business, and equally plant in them the seeds of success they will need to see their venture through till the end.

Without further ado…


best books for aspiring entrepreneurs

Note:  We’re reader-supported. When you buy through links on our site, we may earn an affiliate commission.

1. The Obstacle is The Way

Without a doubt, as an entrepreneur you are going to suffer set backs. On top of this, you will doubt yourself almost every step of the way. And if you are like most entrepreneurs, you will consider throwing in the towel just about every other week, because, well, starting a business is hard freaking work. The great news is, you’ll have either read The Obstacle is The Way, or you’ll have it in your arsenal to encourage you to engage with and even accept your challenges and obstacles as welcomed friends that you’ll need to embrace if you wish to succeed.

The books is not exactly made just for entrepreneurs, but the lessons of turning trials into triumph is exactly what you’ll need to be hearing, reading, and absorbing inf you are going to make it through the entrepreneurial gauntlet.

So, if you don’t already own this book, do yourself a favor and get it now.

2. Think and Grow Rich

Everyone has heard of Think and Grow Rich, and it is absolutely one of the best success books ever written. And the reason it has made this list for books every entrepreneur should read, is because of it’s ability to help you believe that you can be succeed. This book does a great job helping you obtain the mindset you’ll need to endure and bring your vision to life.

Beware, it is an old book. Put the principles are as true today as they were when the book was written in the early 20th century.

So, get this book and read it often as you make the journey towards creating your business empire.

3. Blue Ocean Strategy

Blue Ocean Strategy is not an inspirational book at all. In fact, it is quite boring to read. However, it is a book that many MBA students and executives have been required to read over the past decade. In fact, we listed it here, because every entrepreneur needs to take a vary rational and strategic approach to their business if they want to succeed. By reading this book, you’ll give your venture a chance at success, so long as you apply the principles.

In this day and age, you can’t just start something you love and accept that it will succeed in the market. No, you have to ensure that what you are offering is unique, fresh, and uncontested in the markets if you want your venture to thrive.

So, read this book, create your strategy and then go make your dreams (anchored by reality) come true.

4. 10X Rule

Grant Cardone is a pretty inspiring guy, but don’t expect a super polished and pedantic lesson; rather, Grant will teach you what it will take to succeed in today’s hyper-competitive world the way he learned his lessons; up front, real and in your face. There is no hand-holding with this book. So, pick it up, brace yourself, read it, and then apply his hard learned lessons and watch your success sky-rocket.

5. Millionaire Fastlane

A successful entrepreneur at the end of the day makes money. If you start a business that doesn’t generate enough cash to keep you fed and the lights on, then you may have started a hobby not a business.

We recommend this book for every entrepreneur. Especially before they take the leap because it will give you a taste of what entrepreneurship really looks like, from bootstrapping, to losing tons of money, to making it all back. In short, it will help prepare you for the journey that lies ahead.

The book is also a great starting point for the type of mindset you’ll need to acquire if you wish create a business that thrives financially, and you will come to understand the value of execution and taking action on your business goals.

So don’t hesitate to get this book if you are about to take your entrepreneurial leap.

6. The $100 Startup

The $100 Startup by Chris Guillebeau is a fantastic book to read if you are an aspiring entrepreneur. This book provides powerful ideas that encourage the reader to think outside the box. But more importantly, the book does a good job at helping the reader realize that starting a business doesn’t require some grandiose idea, or massive amounts of capital.

So, if you’re looking for a bit of encouragement and a few good ideas that can help you thinking differently about entrepreneurship and creating a business you love, you should read this book.

7. The Lean Startup

The Lean Startup is one of the best books for aspiring entrepreneurs because it deals with a commonly overlooked aspect of entrepreneurship; over-committing. This books does a great job at relaying the necessity of starting your entrepreneurial endeavor with a minimal viable product to test, versus committing all your resources to an idea/product/service that the market may ultimately reject.

So, if you’re truly considering entrepreneurship, do yourself a favor and pick this book up. It will give you the framework to approaching business in a lean way, and could potentially save you lots of money, time, effort, and heartache.

Related: Inspiring Entrepreneur Quotes

Final Words on The Books Every Entrepreneur Should Read

And there you have it. The best books for aspiring entrepreneurs. We sincerely believe every entrepreneur should read these books before deciding to dive into the deep sea of entrepreneurship. We could have added more books, but didn’t want to waste your time, because as you’ll soon learn as an entrepreneur, time is money.

Till next time,


PS – If you enjoyed learning about our selection of the best books for aspiring entrepreneurs, then you may also enjoy learning about the best business audiobooks.

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seo for startups

Launching a startup requires a lot of grit and determination. It takes time to build brand and product awareness amid tons of competition, especially in saturated markets with a lot of heritage brands to compete with.

Startups need aggressive and robust marketing strategies to solidify their place in the business world and generate business. Without solid marketing, your startup may not make it to year two.

To make matters worse, startups are often struggling with virtually nonexistent budgets and few, if any, marketing professionals to help. A lot of the capital goes to building a brand and developing products, rather than marketing.

Search engine optimization (SEO) solves this problem. This practically free marketing strategy can boost your ranking on search engine pages and drive traffic to your website, and all it takes is some time and effort.

The catch is that your pages need to rank on the first page. Most searchers don’t look past the first page when they search for information, so if you’re not showing up until the third or fourth page, you may as well not exist.

Getting a high ranking is vital to organic traffic, and the best way to do it is with a solid SEO strategy specifically for first-year startups.

The Value of SEO

SEO is a marketing strategy that seeks to optimize search engine ranking and drive organic traffic to the website or pages. Unlike paid ads, which drive traffic for marketing spend, SEO is completely free traffic that comes from searchers looking for information and finding relevant posts (your content).

The more you can deliver relevant, valuable content and establish your brand authority in the industry, the higher your ranking will be. Content can be a variety of types to suit your audience, including blog posts, videos, web pages, articles, webinars, and podcasts.

Think of it this way. Say you were a teen excited to get your license and you’re looking for resources to prepare for your permit test. You submit a search query in Google and check out the results on the first page. If you click on those links and they give you the information you need, you may be inclined to look for other resources from the same brand and spend more time on the site, boosting its authority and showing the search engine that these results were relevant to your search intent.

So, you need to be the brand that delivers that content for the right searchers.

Benefits of SEO for Startups

Startups are working with limited budgets and marketing talent, so they typically lack the resources to pour a ton of money into brand exposure and paid advertising methods. SEO is an excellent option that’s practically free and generates remarkable returns.

Here are some benefits of SEO for startups:

Cost-Effective Traffic

Startups benefit from SEO because it’s one of the cheapest marketing strategies and generates excellent returns. For just time and effort, you can drive organic traffic to your site and generate more awareness for your brand, even if you have a lot of competition.

Brand Authority

Brand authority refers to the trust, credibility, and expertise of your brand, as perceived by prospects and customers. This can be achieved through consistent and positive customer experiences and a position as an industry authority, both of which can be done through content.

Brand Awareness

Brand awareness is a big factor in the success of a first-year startup. As more searchers come across your content, they learn more about your brand and what you have to offer. They may eventually become paying customers and recommend your brand to their friends and family.

For example, at Zutobi, a teen driver may search for resources to prepare for their permit and driving tests and may use a search query like “how to prep for the DMV permit test.” They find your permit practice test and your other teen driver resources, and perhaps they become a paying customer in the future.

How to Develop an SEO Strategy For Your Startup

best seo strategies for startups

Refine Your Audience

It’s not enough to have traffic for your website – it needs to be targeted to your ideal customers. If you sell commercial fleet vehicles and get a ton of traffic from teens shopping for cosmetics, you’re not getting a paying customer for your efforts.

Your traffic needs to be targeted to your ideal audience, the people who are likely to be looking for what you have to offer and inclined to make a purchase, whether now or in the future. You may have a general idea of who you’re marketing to, but you need to drill down to understand them better. Consider questions like:

  • What are my customers’ problems?
  • How does my product or service solve them?
  • What is my customers’ age, location, occupation, etc.?
  • Where do they spend their time online?
  • What type of content do they consume?
  • How can I give them a positive, valuable experience?

Conduct Keyword Research

Keyword research is the foundation of your content. You need to research the keywords your audience will use and plan your content around them. Targeted keywords are beneficial, but it’s best to choose “low-hanging” keywords.

These keywords are easy keywords that already have high search engine rankings and lower competition. These will get your content ranked higher from the start, and you already know they perform well.

Longtail keywords are also valuable. These keywords are often phrases, like a question, that give you insights into your audience. You can use longtail keywords to guide your content strategy and offer highly relevant information.

Stay Consistent

Startups can be busy environments. There’s a lot to juggle and everyone is wearing multiple hats, so throwing in SEO and content can seem overwhelming. It’s necessary for your success, however.

Your audience relies on consistency, so it’s best to have a schedule for your content. It’s better to post fewer times, but on a schedule, than churning out a bunch of content and disappearing for a while.

In addition, you need to focus on quality over quantity. Having a lot of poor-quality content doesn’t serve your goals, and your audience won’t develop trust in your brand.

Set Yourself Up as an Authority

Distinguishing your brand from the competition is never easy, but it’s essential to your success. You have to build your brand from the ground up and position yourself as a trusted source of information and value for your customers, driving more people to your website.

The search engine will also put more value on your brand if you provide targeted, relevant, and high-quality content. Stick with the topics you know well and deliver what your customers are looking for.

Tighten Up Technical SEO

Technical SEO is a big factor in how search engines categorize and index your website and content. Search engine bots crawl websites to understand their hierarchy and structure to determine the ranking, and that’s where technical SEO comes in.

Here’s how you can improve your technical SEO:

  • Use a schema markup, or semantic vocabulary, to help search engines index your site and provide more relevant information for searchers.
  • Fix any performance problems, such as broken links, lagging pages, or images that won’t load.
  • Optimize your content for mobile devices, paying close attention to zoom capabilities, page orientation, load times, and page layout when it switches to the mobile site.

Technical SEO requires some technical knowledge. If you don’t think you’re up to it, outsource the task to a professional and get your website in optimal condition.

Focus on Backlinks

Linkbuilding is a long and tedious process. There’s no fast-track to getting quality links, so best to start as soon as you can.

Linkbuilding, otherwise known as backlinks, is when credible websites link to your website in their own content. You earn traffic if readers follow links to your website from the original post, and typically from the right audience.

These links have a lot of value for your SEO, including domain authority and traffic. Search engines also recognize the authority of the linking domain (which is why you want links from authoritative sources) and consider your site credible as well.

Keep at It

SEO is one of the most valuable marketing strategies for your startup, but there’s no way to make it happen quickly. You can’t pay for your traffic or ranking, even with paid posts, since they just send irrelevant traffic your way and burn through your marketing budget without generating more sales.

Focus on creating a solid, scalable SEO strategy and putting in the time upfront. As you create more content and earn more links, you’ll generate more traffic and better rankings that get your brand in the spotlight.

Get Started with SEO

Startups have a lot to overcome, including online presence in a crowded digital world with lots of brands competing for attention. SEO is an effective strategy that earns you traffic and authority, all without substantial marketing spend.

Best of all, SEO isn’t going anywhere, so the strategy you develop from the start can serve you well into the future.

Till then,


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Online Business Ideas for Beginners

Online businesses are booming and with more and more people coming online these days, online businesses will continue to be trending all over the world for years to come. So, if you are here because you are wondering which is the best online business to start as a beginner, then you’ve come to the right place. In this article we will go over some of the best online businesses that you can start this year.

A recent study shows that more than half of the world is online now, what does that mean? That means more people are buying online, more products and services are being sold online, and this trend will continue to increase. But if you are not ready with your online business yet, you are losing money on the table because your ideal customer is hanging out online.


best online business ideas

With that being said, if you are ready to start an online business this year, you’ll be able to find out the best online businesses that you can start as a beginner.


No matter which online business you choose, you’ll need a blog to help that business thrive. Blogs have existed for several years and will continue to be one of the primary platforms to get more visibility, generate leads, and turn random visitors into buying customers. Why? It’s because people love reading blogs and I believe anyone can earn money from blogging.

All you have to do, is simply start a blog, and make it profitable with a little bit of effort and the eventual improvement of your writing skills. Almost everyone has something to share with the world. If you can write blog articles regularly, you can build an audience as well. And if you have never written a blog post earlier or don’t know how to write your first blog post, well, there’s no time like now to try something new.

Affiliate Marketing:

Affiliate marketing is nothing but just word of mouth or referral marketing. You choose and promote a product by simply recommending it to your friends, family, and audiences. If the person makes a purchase using your referral link, you earn a commission. That’s how affiliate marketing works. But let’s see this in the real-life example, suppose you want to purchase a new phone and asked me which smartphone should you buy? Instead of just saying “iPhone X is worth buying, I sent you a link to purchase it from Amazon. Since I’m affiliated with Amazon, if you purchase using my affiliate link, I’ll earn a commission from that. It’s that simple. Affiliate Marketing is the easiest of all and even a beginner can earn from Affiliate marketing. However, it’s worth noting that you’ll need an audience to earn from affiliate marketing.

There are many ways to build an audience but having a blog or YouTube channel is the most popular ones.

Related: SEO For Startups


 The trend for Vlogging is increasing. Video content is being consumed more than ever before and that’s why YouTube has become the second largest search engine next to Google. If you are not creating video content, you are missing lots of potential customers. Anyone can create a YouTube video with the advanced cameras of modern smartphones. So, start a YouTube channel and create videos. If you don’t have a professional camera, no problem, use your smartphone or even you can use any screen recording software and create videos on your Mac or PC. Upload videos on your YouTube channel, get more views and monetize it. You can sign up for Google AdSense program, enable ads on your videos and earn money.


If you want to start a business that can be started without any investment, this one is for you.

Freelancer is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer for long-term. Almost everyone has got some skills, you must have some hidden skills as well. Maybe you are good at graphic design, coding, app development, digital marketing, creative writing, or anything else. Just ask yourself what skills you already have. And once you know your skills, you can offer services and charge your clients for services you offer.

You can create a profile on sites like,, or etc. Although getting your first client would be tough, but once you get a few clients and good ratings from them, your profile starts looking professional and you’ll start getting more clients as well. That’s how you’ll earn more money in the long run. The good thing about freelancing is you are not committed to a particular boss. But the bad thing is: it’s just like any other 9-5 day job but with the flexibility of choosing your own timing. So you’ll have to work hard and there is no passive income as a freelancer.


There are two ways to sell products and make money – either you can sell physical products or digital products. But whatever you sell it, you need to manage shipping, billing, customer support, refunds etc.

Dropshipping is a hybrid approach to selling products where you don’t have to go through all these. Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party that ships it directly to the customer.

Her is a real life example of dropshipping. Let’s say you create a mini-site like Amazon, you choose the products you want to sell on your store, import them from 3rd party store using a plugin and show on your e-commerce store. Now you bring visitors to your store website, people purchase the product and the product is shipped and fulfilled by that 3rd party store from where you imported. It’s as simple as that. But the good thing is: you can import a product for $10 and sell it for $20. That’s a huge profit.

Related: Reasons to Become An Entrepreneur

Final Thoughts on Online Business Ideas for Beginners

And there you have it, some of the very best and simplest online businesses that can be started by just about anyone with a little effort and a dream. Without out doubt, you are now armed with the knowledge of the very best online businesses that you can start this year.

Of course, there are many other online business ideas out there as well. I have only selected those online businesses that are great to dive into to learn the ropes and that are perfect entrepreneurial learning paths for beginners.

Till next time,


PS – If you enjoyed this article on Online Business Ideas, then you may also find value in this post on the variety of side gigs to try for making extra money.

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