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WHY YOU SHOULD CONSIDER STARTING A MEDIA COMPANY

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Seize Your Moment

I am going to tell you something you probably already know.  We are living in an era of high leverage!  An era where everyone has access to technology.  An era where anyone with $100 can start a media company and connect to billions of people across the world.

There is a democratization of attention and influence that is continually evolving, improving, and becoming more accessible to all.  In fact, it is unfolding right now as you read this! Truly, we are witnessing an era that holds more opportunity for every single person across the world, than at any other time in recent history.

These days, if you a message, a computer, and access to the internet, you can create something big and influence the world.

STARTING A MEDIA COMPANY CLOSES THE GAPS

In the past, there has always been a huge gap between the consumers and the creators of information.

The creators of our information and entertainment were the big media giants.  Media giants like NBC, New York Times, ABC, Wall Street Journal, etc.  These companies had deep pockets, they had control of the media production technology, along with all the distribution channels.  Which, by default, made them the rulers of “media land”.

media business

Not only were these media giants the rulers, but so were their 6 corporate masters (GE, News Corp, Disney, Viacom, Time Warner, and CBS), because they got to influence and direct information in a way that benefited their business.

Because they were all the rulers of this so called “media land”, we had to watch and listen to what they wanted us to view and listen to.  We were influenced to buy what they wanted us to buy (their advertisements etc.)  By being the rulers of “media land”, they got to choose the messaging and influence that the majority of the world would get to consume.  In short, they had the power.

THE ERA OF YOU

But this era is no more friends.  That was the old era, and now we are into the new.  This era we have been shifting into, is the era where anybody with an idea, a message, and a willingness to strive, can connect with the multitude.

The era we now live in, is an era where anybody can grow their very own audience, and control the frequency and quality of the message themselves.  We are now in the ‘era of you’.

You see, internet technology has evolved, and it is now allowing more and more people to choose what they want to consume and when.

Technology has unwittingly, put much power back into the hands of the people.  We now have the power to choose what we want to consume, and to create that which we want others to understand.  The barriers to entry have been removed.

Small and medium sized businesses have been slowly starting to pick up on this, and are moving in the direction of becoming their very own media companies.  Small businesses are hedging their bets against the media giants that once ruled the landscape, and are staking their claim in this new world.

They have realized, that if they are not creating content, then they virtually don’t exist.  Without a platform, they have no leverage, no way to influence, and will struggle to control their own destiny.  They have realized the value of positioning themselves as a media business.

SEIZING THEIR MOMENT

Even a handful of artists, authors, and solo entrepreneurs have already picked up on this trend with remarkable success.  As we speak, many are continually seizing more and more ground in terms of attention and subscribers from the old guard.

For example, look at these handful of individuals who not too long ago, decided that their moment was now.  You will notice that they have managed to create massive audiences in a short amount of time.  Audiences that have given them power, influence, and profits like they wouldn’t have ever been able to experience had they not seized their moment.

Gary Vaynerychuk:  Gary Vee, as many know him by these days, has almost double the YouTube subscribers than NBC News.   And when it comes to web traffic, his site pulls in almost 3% of NBC.com, which is impressive considering NBC.com currently pulls in around 18.5 million online viewers per month.  Not bad considering he started his online empire by piggybacking off the online success he had selling wine for his parents liquor store.  From that modest success, he’s managed to become the voice of hustling entrepreneurs the world over and one of the biggest advocates of becoming your own media company.

Evan Carmichael: Evan is about to surpass the New York Times on YouTube, which has just under a million subscribers.  That is a phenomenal achievement, considering he’s just one guy (who leverages a small team) and has not been around for nearly as long as the New York Times.  The cool thing about Evan, is he started out as with small website dedicated to sharing success insights for entrepreneurs.  And over the years, he transformed his small platform into well-known brand and media outlet.  If you’ve ever searched for any top 10 rules of success on Youtube, you’ve likely seen one of his inspirational videos.

Lori Deschene: Lori started a Twitter account to initially share her ideas, which then transitioned into a blog in 2009, and then transitioned it into a community site that now attracts close to 4 million active users monthly.  Her current reach is roughly 14% that of old media companies, like Newsweek.

Pete Cashmore: Pete started a personal blog which would morph into Mashable.com, a site that now gets roughly 49.5 millions views per month!   For perspective, that’s almost as much attention as the Wall Street Journal is currently getting!

Michael Arrington:  Michael was an attorney who left his job to give his digital entrepreneurship idea a shot.  After a year at it, he decided to go back to the working world.  However, while his was back at his desk job, he decided to start a blog on the side.  He chose to do this in order to keep up with all the changes in technology and all the new up and coming tech websites.  Out of that side-hustle came TechCrunch.com, the wildly popular media business focusing solely on news related to the technology industry.  And currently pulling in around 27 million visitors per month.

Darren Rowse:  Darren decided to started document how he was making money from his blog experiments in 2004.  His blog became a hit, and turned into one of the best resources for aspiring bloggers and digital entrepreneurs.  His site is ProBlogger.com, currently helps roughly 700,000 people a month with insights and information related to monetize content creation on the web.

Arriana Huffington:  These days, everyone has heard of Arriana Huffington.  If you don’t recognize her entire name entirely, surely you’ve heard of the Huffington Post, aka the Huffpost.  Well, she was the co-founder of this massive media company.  Arriana and Co. took a professional approach to their blog from the get go.  And this is what helped them transform their blog into the media platform it is today, reaching 137,000,000 people a month.

The list goes on and on.  But here’s the thing, if they can do it, you can do it.

THE CHANCE OF A LIFE TIME

One of my personal heroes, Theodore Roosevelt once exclaimed, “Seize the moment. Man was never intended to become an oyster”.  No doubt, he was talking about these type of moments, moments and opportunities that come once in a lifetime.  Starting a blog or your very own media company at this moment in time, is the right moment.

So why am I sharing this with you?  Because your time is now.  Because I believe that what you have to say, matters!  Your message, ideas, and influence can positively impact millions of people.  And I don’t want you to waste this chance of a lifetime.

Like Bob Dylan said, ‘These times are a changing”.   And now your voice can now be amplified to such a degree, that you can change the world.

Want to Create Your Own TV Show? Start by creating a channel on YouTube.

Curious about starting your own media company?  Get a website, upload a Newspaper Theme, and start creating and aggregating content.

Want to create a community of like-minded individuals to start making an impact across the world? Do like Lori Deschene, and create a Facebook Group or a community website.

Interested in creating a platform to spread your message, build trust, and start growing your influence?  Get Started on Your Own Media Company, and begin sharing your voice!

If you’re still not convinced, that’s okay.  Starting a media company isn’t for everybody. You don’t have start with some grand plan either.  Most successes don’t.  They just had a dream and were willing to give that dream a try.  However, if you’re still looking for some more good reasons to give your own thing a try, here are 10.

The bottom line is this…your voice matters, and now, unlike any time in recent history, you can leverage technology to allow the world to listen.   The world is hungry for what you have to offer, for what you have to say.  So, give it to them!

My friends, your moment is now.

STRIVE!

CEO and Founder of The STRIVE; a global motivational media brand, publishing success insights, empowering self-improvement strategies, and encouraging stories on motivation, money, and mindset.

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