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Bernard Arnault Quotes

Bernard Arnault is a French investor, businessman, and CEO of the highly successful luxury goods company, LVMH. He’s also one of the world’s richest men, who has managed to build a luxury empire that spans across the world and consists of over 70 brands including Louis Vuitton, Sephora, Christian Dior, and Tiffany & Co. Needless to say, Bernard Arnault knows a thing or two about success, luxury, and life. And we intend to help you get a better glimpse into the mind of this taste-making genius with these Bernard Arnault quotes.

Best Bernard Arnault Quotes on Success, Luxury, and Life

Best Bernard Arnault Quotes

– Bernard Arnault Quotes on Success –

1. “To be successful, you have to have a combination between modernity and timelessness.” – Bernard Arnault

2. “The success of the group is made of the quality of the product, and the quality of the product is a consequence of the extraordinary craftsmen and women that are working with us.” – Bernard Arnault

3. “I am very competitive. I always want to win.” – Bernard Arnault

4. “Try to avoid to invest when everything is too expensive.” – Bernard Arnault

5. “The person who I admire most in business is Warren Buffett. He is a long-term investor and has brilliant ideas, and he sticks to them.” – Bernard Arnault

6. “All that interests me is promoting my brands, never myself.” – Bernard Arnault

7. “I think in business, you have to learn to be patient. Maybe I’m not very patient myself. But I think that I’ve learned the most is be able to wait for something and get it when it’s the right time.” – Bernard Arnault

8. “When something has to be done, do it! In France we are full of good ideas, but we rarely put them into practice.” – Bernard Arnault

9. “If you control your distribution, you control your image.” – Bernard Arnault

10. “What I love is to win. What I love is being number one.” – Bernard Arnault

Bernard Arnault Quote on Being Number One

11. “In business, I think the most important thing is to position yourself for long-term and not be too impatient, which I am by nature, and I have to control myself.” – Bernard Arnault

12. “When I took over Louis Vuitton, everyone said, ‘It’s already so big – what more can you do?’ And since then, we’ve multiplied that success tenfold.” – Bernard Arnault

13. “The key to success is this duality — timelessness and the utmost modernity.” – Bernard Arnault

14. “The goal of a startup is not to stay a startup. The goal of a startup is to grow and to become, if possible, a large company.” – Bernard Arnault

15. “You have to be just as mistrustful of straightforward rationality in business as you do of a uniquely gut approach.” – Bernard Arnault

16. “My work is to help innovators and designers understand that the success of their creativity is in large part based on the success of their products. Creativity – yes, but executed in a way that people like and can use.” – Bernard Arnault

17. “Every time there’s been a crisis, we’ve gained market share.” – Bernard Arnault

18. “Sometimes you do not succeed.” – Bernard Arnault

19. “I remember people telling me, it does not make sense to put together so many brands. And it was a success, it was a recognized success, and for the last 10 years now, every competitor is trying to imitate. I think they are not successful, but they try.” – Bernard Arnault

20. “Money is just a consequence. I always say to my team, “Don’t worry too much about profitability. If you do your job well, the profitability will come.” – Bernard Arnault

Arnault Quote on Profitability

21. “The major reason for success at the beginning is to have an idea, a creative idea, an innovative idea.” – Bernard Arnault

Related: Bernard Arnault Success Story

– Bernard Arnault Quotes on Luxury –

22. “I see myself as an ambassador of French heritage and French culture. What we create is emblematic. It’s linked to Versailles, to Marie Antoinette.” – Bernard Arnault

23. “A good product can last forever.” – Bernard Arnault

24. “Luxury goods are the only area in which it is possible to make luxury margins.” – Bernard Arnault

25. “Affordable luxury — these are two things that do not go together.” – Bernard Arnault

26. “In the luxury business, you have to build on heritage.” – Bernard Arnault

27. “What made Louis Vuitton famous was the quality. We don’t do marketing; we just create products which are exceptional in their design and craftmanship.” – Bernard Arnault

28. “When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.” – Bernard Arnault

29. Our strategy is to trust the creators.” – Bernard Arnault

30. “luxury is the combination of quality and creativity” – Bernard Arnault

Bernard Arnault Luxury Quote

31. “Mastering the paradox of star brands is very difficult and rare – fortunately.” – Bernard Arnault

32. “It’s not enough to have a talented designer; the management must be inspired too. The creative process is very disorganized; the production process has to be very rational.” – Bernard Arnault

33. “Steve Jobs once asked me for some advice about retail, but I said, ‘I am not sure at all we are in the same business.’” – Bernard Arnault

34. “What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China when usually it’s the opposite.” – Bernard Arnault

35. “In order to be able to sell a product at a relatively high price, you have to offer the craftsmanship and quality that goes along with it.” – Bernard Arnault

36. “The most important word in our business is desire.” – Bernard Arnault

37. “Can you say that in 20 years people would still use the iPhone? Maybe not. Maybe we’d have a new product or something more innovative. What I can say today is that, in 20 years, I’m quite convinced that people will still drink Dom Perignon.” – Bernard Arnault

38. “Luxury for me is ‘How can you create desire.'” – Bernard Arnault

Related: Bernard Arnault Net Worth

– Bernard Arnault Quotes on Life –

39 “People think of politicians having true power, but that’s less and less true. After all, they are often constrained or being edged into a corner by a whole series of contingencies.” – Bernard Arnault

40. “I think that to prepare for a career, it is important to have a goal.” – Bernard Arnault

Arnault Quote on Goals

41. “What feels good is choice. Having the freedom of choice. The only thing that is imposed on me professionally speaking is my own long-term vision of things.” – Bernard Arnault

42. “Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.” – Bernard Arnault

43. “I think there will be a high level of optimism when all this is finished and things return to normal.” – Arnault

44. “What I have fun with is trying to transform creativity into business reality all over the world. To do this, you have to be connected to innovators and designers, but also make their ideas livable and concrete.” – Bernard Arnault

45. “When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.” – Bernard Arnault

46. “I am never bored.” – Bernard Arnault

47. “If you deeply appreciate and love what creative people do and how they think, which is usually in unpredictable and irrational ways, then you can start to understand them. And finally, you can see inside their minds and DNA.” – Bernard Arnault

48. “I am and will remain a tax resident in France and in this regard I will, like all French people, fulfill my fiscal obligations.” – Bernard Arnault

49. “I take time to get close to, and I don’t immediately throw my arms around someone.” – Bernard Arnault

50. “Happiness for me is really leading the team and, if possible, leading them to the top.” – Bernard Arnault

Bonus Bernard Arnault Quotes

Bonus: “The world is different. But I think the economy is going to boom” – Bernard Arnault

Final Thoughts

There you have it, the best Bernard Arnault quotes on success, luxury, and life. We hope this list of quotes helped you gain a better understanding of the man behind all the wealth and luxury.

May they inspire you to reach for the highest and best in life, and in due to achieve it.

Till then,


PS – If you enjoyed these Arnault Quotes, then you’ll likely love these quotes from fellow billionaire Elon Musk: Elon Musk Quotes