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Successful Digital Marketer Traits

Curious about becoming a successful digital marketer? If so, this post is for you.

That said, marketing opens up a business to the outside world. The setup and presentation of a business influences its market reach and the type of customers it will attract. Companies design products for a specific cluster, which determines the marketing language. With that being said, the advent of digital marketing has revolutionized how product promotion works. As such, it is critical for digital marketers to acquire specific traits and skill sets to find success in the field of digital marketing.

Successful digital marketers employ contemporary market analytics and consumption behaviors to influence brand promotion, and they have the following traits:


Good Communicator

Your command of language and eloquence are essential if you want to be a good marketer. The same is passed down to the execution since the concept and presentation are a product of your imagination. Building self-confidence passes the brand passion and energy from you to your customers.

Essential communication skills for digital marketing include understanding and listening to your audience, sticking to the point and solve the clients’ problems. You should customise your presentation to show the product as a solution to the consumer’s issues.

Understand the Industry

Before creating marketing posts, the digital marketer must understand the consumption behaviour, market segmentation, prices and the quality in the market. Use the entrepreneur instincts to notice market pressure points and how the product will address the market shortcomings. However, avoid hitting competitors directly as it might lead to legal repercussions.

It is advisable to use the market leader in your category as the benchmark, but ensure you prioritise on the product’s strongest attribute. Customer can relate more on the value of the product irrespective of how big your brand is in the market.

Tech Savvy and Analytic

Since the whole experience happens online, you must know the essential tenets of digital communication. SEO specialists can do well in such jobs as they know how to rank marketing posts. Ranking skits, posters and posts require customisation of search engines so that the customer can easily pick the keywords.

Online marketing should have a product description with all the vital information. Placing the right words strategically influences the product search. If this data is analyzed, it can form a credible route-to-market strategy with higher conversion rates.

Strategic Manager

As you go on with the digital marketing campaigns, ensure it aligns to the holding company’s vision and direction. Each company has a digital campaign strategy which sums up the marketing approaches. There is a target market, the platform they use, the preferred language, and timelines. Having a plan ensures prudent use of resources with maximum output.

Metrics to measure successful digital campaigns include the number of customers reached, engagement with customers, subsequent organic growth and how this traffic translates into sales.


It is a must-have trait since your marketing skits are a reflection of how you think. Basing on the target market, customise your business language and employ wording that they can sink will with the group. Creativity does not necessarily need big terminology or punch lines but everyday activities that people easily relate to. Your digital marketing skits must have pictures and catchy phrases as consumers relate more to info-graphics. If possible, use current affairs and improve on it to suit the purpose.

Final Thoughts on How to Be a Successful Digital Marketer

The points listed above provide the groundwork for a successful career in digital marketing. However, personal traits compliment your work as they determine the direct relationship with your client. To be a successful digital marketer, it is critical for you to embrace the following:

Patience – it enables you to pay attention and understand what the customer needs. It also helps in customizing the product to suit the intended purpose.

Passion – before you sell anything to anyone, first study it. Marketing is recommending a product you can and want to use yourself, to someone else.

And that’s that. Incorporate the traits mentioned throughout this article, and you’ll be on your way to becoming a more successful digital marketer.

Till next time,


Monica is a passionate writer and content creator. She currently writes for, a professional law firm in Sydney that has commercial litigation lawyers for business legal cases. Her interests include business, technology, entrepreneurship and everything in between. Get in touch with her on Twitter.