Me Inc.

My friends, today is a special day.  Why you ask?  Because, today is my birthday. So I’m creating a post that is all about Me.


Wait!  Don’t click off the page just yet.  The Me I intend to talk about, is not the Me you’re thinking of.

The Me I’d like to discuss today, is the Me in ‘Me Inc.’, a powerful book I read recently.  It is a book by Gene Simmons.  Yes that one!  The long-tongued Rock star from KISS.

Gene managed to pull together his own book on success, and he nails it.  The book was fun, educational, easy to read, but most importantly, it was highly motivational.  In short, it was a great book.


By no means is it the newest book on the block, but, it has many success insights.  Insights that I think you would want to know about.  Insights that may just motivate you to go out and start racking up the success in life that you deserve.

Know this…the book resonated with me, because it extols effort, hard work, courage, and great money management skills as keys to success.  It extolled values that I agree with, and believe in.  Values that will help you find more success, if you will focus on them a bit more.

I’ve included the 25 most powerful Gene Simmons quotes and lessons from the book that you’ll gain the most from.

So without further ado… your success lessons from ‘Me Inc.’!




One of the core tenets of The Strive is… effort will set you free.  Through effort and the sweat of your brow, you will find the success you are looking for.  Gene knows it, I know it, and now you know it.


If you can discipline your spending habits, you can create for yourself the financial conditions that will give you the freedom you seek.  Live like a spartan now, so you can create the financial foundation to do whatever the hell you want to do later.


Don’t put all of your eggs in one basket.  Often times you will need to work more that one job to create the life you aspire to live.  Most of the great successes pursued their passions on the side, while they made enough money to eventually pull the trigger one day.  There is no reason you should be the exception.  If you want something bad enough, you will need to do what it takes to get it.  Even if that means working multiple jobs on top of pursuing your dreams.


Gene Simmons changed his name multiple times.  He was of Jewish decent, and  knew if he was going to find the success he was after, he would need to adapt.  By changing his name, he changed the game.  He changed his image to create the conditions that would allow for success to flow to him.

The world is not all sunshine in rainbows.  You have play the game and win, before you can change the game.


Whatever you want to be, be it.  Don’t half-ass it.  Be willing to morph into whatever your success demands you to be.  In the case of KISS, they hid their identity behind masks and makeup that appealed to the masses.  And it worked!


Money is great.  I love money, and love making more of it.  But it eludes the lazy.  So if you really like money, embrace the grind, the struggle, the strive.


You are the boss of  your life.  The CEO of You Inc.  Like I mentioned in one of my previous articles on how to unleash your inner Rock-God, your business is your life, and your life is your business.  Run You Inc. poorly, and your bank account will let you know.


Qualifications and certifications are overrated.  You don’t need to have an MBA before you start your own business.  You don’t need to take a thousand how-to-create-a-website courses on Udemy before you pull the trigger.  You just need to jump in.  Experience is the best teacher.  Like Nietzsche said, “To live is to learn, to strive is to become.”  So jump in, dive deep, and strive.


You’ll never find the perfect job if you just stick with one.  You’ll never hit the jackpot on a winning business idea of don’t keep testing, innovation, and adapting.  It’s okay to pivot, switch gears, and try new businesses, jobs, etc., so long as you don’t quit.


It is imperative that you are wise with your money.  If you don’t take care of your money, it won’t ever be able to take care of you.  Learn how to live below your means and invest your money before you spend it.  It is what the rich do, it’s what Gene did, and it’s what you should do to.


He who hesitates is lost.  Life is made up of only so many moments and opportunities, and the longer you wait to seize your moment, the less likely you ever will.  So be bold, take some risks, and be prepared to get started before you actually are.


Focus, focus, focus.  It is all about focus.  The moment you lose sight on what is important to you, and what must be done to get it, is the moment you put your dream at risk of being realized.  Never lose focus, keep your eyes on the prize…always.


Like Dr. Martin Luther King Jr. once said, everyone has the capacity to be great, because everyone can serve.  Service to others, leads to greatness.


Don’t think that just because you have a degree that you can stop learning.  Most of what you need to know to succeed is going to come from putting yourself out there.  When your real education starts when you decide to get into in the arena and go for it.  So go for it! Strive!


Honest to goodness truth.  Money is the fruit of effort and toil, not time spent in a classroom.  If time spend in the classroom lead to great achievements and becoming rich, all Ph.D.’s would be millionaires.


If you are not fired up to do what you are doing, then you are probably doing the wrong thing.  Don’t hesitate to jump ship on a path you’ve found yourself on if it doesn’t serve you and your happiness.


A lack of confidence and a fear of failure are the biggest obstacles to success.  Learn how to conquer the inner demons that keep you from taking action, and you learn how to conquer life.  Fear less, win more.


Life is too short to keep doing the things we hate.  Life is too short to keep living out of fear of what other people will say.  So start doing you.  Start  striving to create a life that will make you happy.


Some people want everyone to hold hands and sing Kumbaya, and that’s okay.  It’s a worthy ideal.  But if you want eat, you better learn to compete.


Gene and I are cut from the same cloth.  He knows it’s all about the strive.  In a world where people are born into different lots, some advantageous, some not, the only equalizer is your effort and persistence.


I love this passage from the book.  It’s spot on.  You must be flexible in every area of your life.  The less flexible you are, the harder things will be for you.  If you can’t adapt and change with whatever challenges you face, your challenges will beat you.


Be a student of life.  Understand that there is good things and bad things about the world.  But don’t let that knowledge paralyze you because it’s not to your liking.  If you want to succeed, make money, and win, you have to play by the rules.  You have to take the conditions that you were given, and make them work for you.


If you pursue something, in either your career or business, but find that it stops supporting your end vision, or your end goal, stop doing it.  Like Seth Godin says, there are some ventures where quitting is your best option.  Sometimes, quitting is what you need to do to really succeed.  So quit what isn’t working for you, but never give up on your big dream.


To fail at something does not make you a failure.  To never try makes you a failure.   Failing is a part of the game.  Failing creates the stepping stones to your eventual success.  So don’t fear failing.  Fail often, fail fast, but never stop moving forward.


You are the author of your life.  You get to decide who you want to be.  If you want to become a winner, a success, a champion, you can be.  It’s completely up to you.  But know that the title is never given, only earned.   So in all you do, give all you got, and eventually you’ll become the champion of your own plot.


And there you have it…. 25 success lessons from Gene Simmon’s book, ‘Me. Inc’.

Now I don’t recommend rock’n all night and partying everyday.   But today, it’s my birthday, so I am gonna hit publish, play this song, and get the party started….

Go forth and rock my friends!

Till next time,


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